EQUALITY

Equality isn’t a game. But achieving it will be our greatest victory. Until we all win.

We believe in the power of sport to unite everyone and to inspire people to take action in their communities. We are committed to creating an inclusive culture at Nike and breaking down barriers for all athletes*.

United by a Common Thread: Celebrating BHM Stories

Showcasing how the stories and experiences of Black athletes are woven together, the Common Thread series celebrates a collective legacy being defined through the power of sport and culture. Watch the first video narrated by Serena Williams.

Breaking Barriers Through Sport

Every generation, athletes come along who are not just forces on the field, but drivers of global social change. Chris Mosier — the first transgender athlete to make a men’s U.S. National Team — is one of those athletes. Hear his story in the new documentary, The Chris Mosier Project, made in partnership with a Nike Pride grant.

Watch the film

From Courts to Career

Our Women in Nike (W.I.N.) program gives retired WNBA athletes the opportunity to explore professional possibilities and transition into a career after basketball.

Watch the film

COMMUNITY

Kids are made to play. Let’s get them moving again.

Kids are made to play. Research shows that active kids do better in every possible way. But only 1 in 5 kids globally gets the physical activity they need — and girls are less active than boys. Together with our partners, we’re helping to change that and get all kids moving so they can reach their potential and lead healthier, happier lives.

Don’t Change Your Dreams. Change the World.

One coach is all it takes to start reversing the physical inactivity trend for kids. Meet the global change-makers inspiring others to take action and encouraging kids everywhere to dream bigger, brighter and further.

Why We Need Trained Coaches

Coaches can make – or break – a kid’s experience with sport. At Nike, we’ve supported training for nearly 100,000 volunteer coaches around the globe. Here’s a look at the research into why training coaches is so crucial to kids.

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Girls Coaching Girls

Globally, girls still face all kinds of obstacles to getting—and staying—active. But thanks to the new Gurls Talk x Made to Play Fund, young women—like 21-year-old Mbali Dlamini from Zola, a section of Soweto near Johannesburg, South Africa—are stepping up to make positive change happen in their local communities.

Learn more